My Client, Inclusify AG, a German company at the forefront of Augmented Reality (AR) technology, developed INYOUSE and INREALVE, pioneering AR applications that promote inclusivity and accessibility by providing immersive experiences for users of diverse abilities.
As the lead of video production for Inclusify AG’s INYOUSE and INREALVE applications, the project outcome included the creation of four impactful marketing and sales videos. These videos were designed to explain the benefits of the AR applications in different scenarios, including workflows, sales, and remote assistant help using iPads. The videos are being utilized by Inclusify AG for marketing and sales purposes, effectively showcasing the capabilities and advantages of their AR applications to potential B2B clients.
Scope
- Art Direction
- Video Production
- Videography
- Motion graphics
- Logo animation
- Marketing
- Sales
- Augmented Reality
About the project
As the lead video production, art direction, and motion graphics professional for Inclusify AG’s INYOUSE and INREALVE applications, my role involved taking ownership of creating marketing and sales videos from scratch. This included ideating the video’s story, scripting, and storyboarding, considering important criteria such as the B2B target clients and adhering to Inclusify’s predefined visual brand characteristics. I also managed on-site recording, post-production, editing, and incorporated motion graphics to produce visually compelling content that effectively promoted the features and benefits of these AR applications, while ensuring alignment with Inclusify’s brand guidelines.
